There is a glimmer of hope amidst the dramatic daily soaps and mind numbing reality programming in Indian television. Yes, reality programming, including the ridiculous copies of American favorites (examples) and singing competitions have taken the majority of prime-time programming and ratings, similar to the trends in the US. Daily soaps are still prime time and will continue to be so in the years to come. But Sony Entertainment Television, one of the standard and most popular channels in the country, is trying something new.
The channel, which is home to Indian Idol and the Indian version of Dancing with the Stars, has gotten rid of most of its daily soaps. It has also launched two new shows, Mahi Way and Rishta.com. The shows are one hour long and only air- wait for it- once a week! It’s a complete departure from the daily soaps (which are similar to telenovelas).
These two shows are funny, witty, and can be slightly uncomfortable for me to watch with my parents- a rare occurrence when watching Indian television. It’s different from previous risky programming, such as serials made by Ajai Sinha. Sinha’s ventures were always scandalous, ripe with sexual innuendos and extra-marital affairs. SET’s newest ventures have characters that drink wine, go clubbing, date, and wear western clothing. Pretty standard stuff for Delhi and Mumbai adults, but also a reality that is avoided in soap operas and serials that have dominated television.
Mahi Way is a show about a lovable and bubbly Agony Aunt columnist who happens to be overweight. Her best friend is gay and she is also friends with a gay couple who live together (progress!). She is career oriented, drinks wine, dates, yet still has family values, lives with her family, and is under a lot of pressure to get married.
This is complete departure from Balaji Entertainment, which replaced some great television in the 90’s with stories that were always the same at the core. The central characters (always women) were from middle class backgrounds and marry into a rich family. The antagonists were always women who wore a lot of make up and jewelry and were not religious. The men were usually flawed and rarely central characters. Of course there were variances and some shows that tried to break the mold, but were usually cancelled or ended up following the same mold. During the last 15 years, these soaps dominated. In fact, it was said they even helped women gain confidence in their own households. Then reality programming broke in and stole some of their thunder.
The two new shows don’t fit these molds, and it’s incredibly refreshing. Rishta.com is about two friends who start a matrimonial business together. One of my favorite episodes was about a guy who was dragged to the company by his parents who were desperate to get their son married. Turns out, he’s gay. But what’s so great about his charecter was that he wasn’t stereotypically gay, meaning he wasn’t extra feminine or wearing really tight shiney clothes, as is usually how gay men are portrayed in most Indian pop culture.
Both shows have an unlikely source– Yash Raj Films. It was about time the production company that once dominated formulaic film making is in the business of making innovative television. It is annoying that they shamelessly promote their music and films, but hey, I’ll take what I can get.
The shows are really funny and entertaining, but still have a women target demographic. They’re the equivalent of Gilmore Girls or Ugly Betty, but in the midst of daily soaps and reality television, the change is very welcome.
CORRECTION: Yash Raj Films have launched five new shows on SET. The other three are Lift Kara de (Talk/reality show with director Karan Johar), Seven (similiar to Heroes) and Powder, a dramatic series that I will review in a future post.
Subscribe
That didn’t happen, obviously. But, when Secretary of State Hillary Clinton
The most recent example of this phase is probably the one caused by Jab We Met. The film was different from the other successful films of 2007 because it didn’t require the Khan star power like Chak De India or Taare Zameen Par did. Jab We Met worked , and soon similar films such as Kismat Konnection (failed) and Jaane Tu Ya Jaane Na (excellent) released.
New York could inspire the next batch of filmmakers in the coming months and years, and here’s hoping it’s for the better. Action films in Bollywood have lately consisted of films like Ghajini, Race, and Tashan, all of which were full of dance sequences and weren’t much of a departure from the norm (other than maybe more of a skin show). New York offered something new to the viewers, and most importantly for filmmakers, it brought people to the box office.
Now hold on. I’m not referring to the Bollywood that is completely “artsy” (although they count), I’m talking about films that are well-made, films not solely made to woo certain audiences to make some box office money. Recent examples include filmmakers like Vishal Bhardwaj (Omkara, Maqbool), Rajkumar Hirani (Munnabhais), Anurag Kushyup (Dev D). They were successful in making fantastic films that, surprisingly, were commercially successful as well. This clearly states that Indian audiences are expecting more than they used to. Films that once would have struck box office gold and won all the awards are failing. Switzerland and dance numbers just don’t cut it anymore.